Alan Snitow is the founder of Round Edge Consulting, a marketing and brand strategy consultancy that advises Fortune 500 marketers, advertising agencies, public relations firms, digital marketing consultancies, and start-ups on everything from go-to-market strategy, positioning and messaging strategy, insight development and research design, workshopping and ideation, to corporate speaking and executive speechwriting.
Prior to Round Edge, Alan spent his career in strategy and leadership positions with some of the most successful advertising agencies in the United States, in New York and then Chicago.
Over the years Alan has been fortunate to work across categories for a host of blue chip marketers including Anheuser-Busch, Amazon, Mars/ Wrigley, Verizon, McDonalds, Samsung, Bank of America, Verizon, FiatChrysler, MoetHennessey, and State Farm.
Of particular relevance to GBTA is Alan’s work in the travel and hospitality space for companies including Starwood Hotels, Hyatt Hotels, American Airlines, Best Western Hotels and Resorts, AAA, Delta Vacations, La Quinta hotels, and the Association of Corporate Travel Executives.
Alan is a magna cum laude graduate of Washington University in St. Louis. When he isn’t working, Alan is an avid wine collector and a student of martial arts, who is at the dojo and good restaurants as often as his work and two children will allow.